Canadian Pharmacists Association |
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In 2006 CPhA underwent a major organizational transformation. Eighty percent of CPhA’s revenue came from publications, and the media was changing from print to on-line digital information products. CPhA completely revised its entire business strategy with respect to product management and the internal organization and delivery of digital publications. McConnell HRC was engaged to manage the Organization Re-Design project. Key aspects were the organizational design of the Product Management division and the structural relationships between content, product development, product management, member services, marketing and sales. We reviewed all relevant documentation, including the restructuring plan, business plan, budget, job descriptions, organization charts and related program and product information. We interviewed key stakeholders, and held informational focus groups with staff. Factors considered included: the appropriate number of management layers in the organization, the impact of Knowledge Management requirements on job design, how CPhA could be business-oriented within the “association” model, the role of IT as an enabler, the review of key work processes / workflows, new skills and competencies, and a "Staffing Map" to place employees in the new organization. McConnell HRC:
The new business model and organizational framework has been successfully implemented by CPhA. |